"There's a kid with a golden arm / he admits to the forest fire / he started up for the lack of something better going on"

Showing posts with label Ethical Fashion. Show all posts
Showing posts with label Ethical Fashion. Show all posts

Thursday, August 30, 2007

Consumer-friendly Kicks


The anti-corporate, environmentally conscious, pro-grassroots capitalists at The Blackspot Anticorporation, via Adbusters Magazine, have produced reasonably priced kicks, knocking off corporate Nike and Converse designs. The sneakers, according to Adbusters, is one way to blackspot traditional capitalism, using Treasure Island's cursed literary device.

Because the Blackspot name and logo have been open-sourced and trademark free, the team encourages other independent, grassroots businesses to accommodate the campaign. So far, they've sold over 25,000 pairs of shoes all clad in 100% organic hemp and 70% biodegradable rubber soles and car tires. The "Unswoosher" and the "Blackspot Sneaker" are hand-painted, stitched and glued, and processed by sweat-free Portuguese workers.

Still skeptical where your eighty bucks goes? The website even includes a breakdown of each material, production, labor, marketing and tax price. The shoes don't look half-bad and it's a no-brainer fashion statement (if you're into that).